ADVANCE

PREPARING SHAMPOO

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This high pH pre-treatment shampoo with Hydrolyzed Collagen and Keratin effectively cleanses, eliminating oiliness and impurities. It encourages the hair cuticles to open, preparing the hair for subsequent treatments.

FORMAT

1,000 ml

PH

8.5 - 9.5

USE

Apply to damp hair, then lather by gently massaging over the scalp. If needed, leave in for a few minutes and rinse.

BENEFITS

INGREDIENTS

HYDROLYZED COLLAGEN

Collagen has a positive action against oxidative stress that can damage the beauty of hair over time. This protein helps protect bulb stem cells from free radical damage

KERATINE

Keratin is one of the main components of the hair fiber, present in between 65% and 96% of the hair. This element, consisting of a chain of amino acids, not only provides the hair with strength but also elasticity, which improves the hold of the style. Restoring keratin filaments within the hair or adding new ones means the hair regains its natural strength and elasticity.

CERAMIDE

Ceramides are lipid molecules that make up the inner part of the cuticles, the elements that form the outermost layer of the hair, and have an important protective function. These actives, especially when contained in masks or treatments, are able to activate regenerative processes in the outer cuticle, repairing the hair along its entire length and creating a protective barrier against drying out caused by harmful external agents