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IDENTITY COLLECTION – WINNER OF THE BEST COLLECTION OF THE YEAR

Born from the evolutionary path, inspirations, concretized with the professional maturation and exchange of synergies of these last years of work and growth, within Artistic Team Sun Sea Academy.
The Identity Collection philosophy proposes a Geometric Styling Design image, which redefines the female identity. The face, framed by variegated and vibrant shapes and colors, from deep red to amaranth, shaded on the full color backgrounds, contrasting, personalized and adapted by morphological reading, with a skillful Countouring Color.
Identity Collection, with Hair Cut of different sizes, creates a new trend of Hime Cut style.


HIGHLIGHTS


New Alchemist R-Tech and Advance

The new R-TECH and ADVANCE are available! Request your price list and order Versum news.

R-TECH 
The innovative hair reconstruction with OXY KERATIN
4 steps for fully reconstructed hair that is deeply soft to the touch.

ADVANCE
The advanced technical line for chemically treated hair complete with pre and post color treatments

Learn all about what's new by visiting the product section.

PRODUCTS

ELEMENTS

Versum Elements offers four hair treatments lines designed to meet the needs of every hair type through perfect beauty rituals to restore it to its natural condition of health and splendor.

TRIKOLOGY

Versum Trikology offers two complete lines, Charcoal Detox and Active Bloom which can treat all skin anomalies that make hair fragile, dull and lacikng vitality.

ARTIS

Versum Artis offers three hairstyling lines to allow the professional to express their creativity to the fullest in creation of natural, extreme and trendy looks.

MADE IN ITALY EXCELLENCE

Versum embodies the synthesis of complexity typical of the contemporary world, where tradition and innovation dialogue and influence each other.

Versum expresses the cosmopolitan aesthetics of New York through products conceived and perfected by Italian creativity and craftsmanship, in workshops where passion and obsessive attention to detail have achieved excellence in formulation expression.

ALL THE VITALITY
OF THE MEDITERRANEAN

The valuable element that makes any Versum treatment perfect for treating even the weakest and most brittle hair

HYBRID TECHNOLOGY

The perfect synergy between technology and nature.
The innovative Hybrid Technology used in Versum formulations intelligently brings together the best active ingredients nature has to offer and the effectiveness of cosmetic and chemical research in the sector, ensuring immediate and extraordinary performance whilst fully respecting the hair.

FOR EVERY NEED

Versum has hair beauty at its core and takes care of this by developing formulations that are adapted to all hair types, and proposing the most effective treatments and technical services in the salon.

INTERNATIONALITY

With 20 years of distribution in 35 countries, Versum is able to capture the needs of all markets and meet the requirements of customers worldwide.

EXCLUSIVITY

Thanks to twenty years of distribution in 25 countries, Versum is able to understand the requirements of every market and respond to the needs of clients around the globe.

QUALITY

Versum was created to offer professionals a collection of high-performing products that have made it a brand distinguishable for its quality, technique, breadth of line and creative opportunities.

IDENTITY COLLECTION

IDENTITY COLLECTION wins as
BEST COLLECTION OF THE YEAR 2023
at the ON HAIR SHOW at Cosmoprof Worldwide


Sun Sea Cosmetics is pleased to thank everyone who honored us with their booth presence during Cosmoprof and applauds the designer Pino Troncone and the entire staff of Sun Sea Academy. for the fantastic victory as BEST COLLECTION OF THE YEAR 2023

DISTINCTIVE BY NATURE

Versum embodies the synthesis of complexity typical of the contemporary world, where tradition and innovation dialogue and influence each other.
Versum expresses the cosmopolitan aesthetics of New York through products conceived and perfected by Italian creativity and craftsmanship, in workshops where passion and obsessive attention to detail have achieved excellence in formulation expression.